How to Generate Revenue from Underutilised Areas of Your Venue

One of the first questions I am asked as a venue advisor is:

“What do I do with the space?”

For many hospitality operators and property developers, the answer lies in social entertainment concepts that turn overlooked corners into high-performing, revenue-generating hubs. Among the most effective trends right now is the rise of social darts venues.

The Social Darts Renaissance

Just as F1® Arcade transformed motorsport into a social entertainment experience, darts is enjoying a remarkable revival. Innovators such as:

• Red Engine Team (Flight Club Darts)

• NightOwl Entertainment

• *The Social Gaming Group (Oche)

are reshaping darts into immersive, design-led experiences that appeal to today’s audiences.

Why Social Darts Works

Modern darts venues are no longer “just a game in the corner of the pub.” They are immersive social hubs blending:

• Bespoke booth seating for group interaction

• Digital scoring systems for seamless play

• Dynamic lighting and interiors that elevate atmosphere

• Multi-game zones that encourage longer dwell times

This approach increases guest satisfaction while supporting multiple revenue streams, from food and beverage sales to private events.

Flexible Space = Scalable Revenue

One of the biggest advantages of social darts is its adaptability to different venue sizes:

• Small Spaces (100–200 sqm):

  4–6 digital lanes with cozy seating, ideal for boutique bars or restaurants looking to monetise spare areas.

• Medium Venues (300–600 sqm):

  8–12 lanes, extended social zones, F&B counters and event areas.

• Large Venues (800+ sqm):

  Multi-level or multi-zone experiences with tournaments, private booths, bars and lounges.

This scalability makes social darts one of the most versatile hospitality entertainment options available.

Proven Success Stories

Venues like Flight Club Darts and Oche demonstrate how strong design, engaging technology, and curated F&B offerings create destinations that extend dwell times, increase spend per guest and drive repeat visitation.

Market Outlook

The global darts market is forecast to grow steadily through 2033, fuelled by millennial and Gen Z demand for interactive, tech-enabled leisure activities. For hospitality operators in Australia and beyond, this represents a major opportunity to capture new audiences while maximising underutilised venue space.

Unlocking Value with Consult-CHE

The future of hospitality venue design is clear: flexible, tech-enabled environments that foster community, engagement, and repeat business. By incorporating social darts thoughtfully into your venue, you can transform unused areas into profitable, high-traffic attractions.

If you are considering a darts fit-out, from a single-lane installation to a full boutique social darts concept, reach out to Consult-CHE. 

We will help you design engaging, revenue-positive spaces that align with your brand and customer base.

Visit www.consult-che.com or contact Consult-CHE directly via

kirkedwards@consult-che.org to learn more.